I designed for the team tasked with rebranding Nationstar Home Loans into Mr.Cooper. By giving the brand a new look, we were able to instill warmth and a trustworthy tone to an industry that is otherwise notoriously difficult to navigate. This rebrand included a renaming, a logo design, color design, voice, and internal communications as well as customer-facing communications such as billing statements, letters, newsletters, and more.
We also created a visual identity system that was designed to stand out from the other industry leaders. With Andrew Colin Beck, we created a collection of images that help explain complex processes as well as communicate a friendly and open direction. The illustration-based style is bold, fresh, modern and friendly. The language is conversational, and approachable.
